Dayana Affandi
Biography
In 2012, driven by her passion for business and seeking greater time freedom, Ms. Dayana transitioned to entrepreneurship. She opened a convenience store specializing in Health & Beauty products, eventually expanding to establish five branches across Malaysia. Despite her relative unfamiliarity with the field, Ms. Dayana committed herself to continuous learning in Nutrition & Supplementation to ensure the success of her venture.
Within FMA, Ms. Dayana plays a crucial role in the content portfolio, having honed her expertise during the global pandemic by dedicating two years to studying digital marketing skills with Momentum Internet Sdn Bhd. Her success story was featured in the renowned publication “BUAT JER, SEGALANYA BERUBAH” in 2021. Proficient in copywriting, database management, social media video content creation, Facebook ads, and Canva, Ms. Dayana is determined to assist FMA entrepreneurs in “enhancing their marketing skills and achieving greater proficiency in their commercial endeavors.”