Juraidah and Ahmad’s journey is a testament to their resilience and determination in overcoming challenges. Starting with a modest capital of RM90, they ventured into the business with the aim of providing for their family, facing the risk of bankruptcy and custody loss. Their success in the Forever business reflects their hard work and dedication.
With a background in business mentoring and coaching, including a Master of Business Administration, Juraidah and Ahmad have leveraged their expertise to rise as leaders in the industry. Currently holding the positions of Directors at Eastern Shining Star Forever Sdn Bhd, they are esteemed members of the Royal President’s Club, the Direct Selling Association of Malaysia (DSAM), and the Bumiputera Women’s Business Association.
Their remarkable achievements include being honored with the Most Outstanding Entrepreneur Award by DSAM in 2016 and 2018. They have also attained the Chairman’s Bonus Manager (CBM) Level 3, making them Malaysia’s First and Fastest Muslim CBM from 2017 to 2021. The couple’s success story has been featured in My 40 Amazing Story, commemorating Forever’s 40th anniversary in 2018. Additionally, they were recognized among the 100 Most Influential Young Entrepreneurs in Malaysia in 2019 and named among the Top 100 Most Influential CEOs in Malaysia in 2021 by IKON MALAYSIA. In 2021, Juraidah and Ahmad made history as the first Muslim Managers from Asia to achieve the prestigious Diamond Sapphire status.
Their commitment extends to being FMA Mentors, where they play a crucial role in assisting FMA Entrepreneurs in expanding their businesses globally. Their journey serves as an inspiration to aspiring entrepreneurs, showcasing the “possibilities of success through hard work, resilience, and dedication”.